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Role Based Pricing for WooCommerce

Add user roles and customer specific pricing. Add a fixed price, markup or discount existing price in percentage or fixed amount.

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A little more about Role Based Pricing for WooCommerce

SALES PAGE

Take Control of Customer-Specific Prices with Role Based Pricing for WooCommerce 🧮✨

Personalize your catalog pricing by user role or individual customer. Role Based Pricing for WooCommerce lets you discount or markup products (fixed or %) at product or bulk level, hide prices for guests, and schedule rules — all without touching code.

Key Features:

  • 👥 Prices by Role & Customer: Set unique pricing for specific user roles and individual customers.
  • 🏷️ Fixed or % Adjustments: Increase or discount prices by a fixed amount or percentage.
  • 🧩 Per-Product Controls: Configure role/customer pricing on each product, including variations.
  • 📦 Bulk Rules (Categories & Products): Change prices in bulk for selected categories or product lists.
  • 🗂️ Import/Export via CSV: Manage role-based prices and rules at scale.
  • 🧮 Apply to Regular or Sale Price: Choose whether discounts stack on regular or sale pricing (or skip on-sale items).
  • 📏 Min/Max Quantity: Enforce order quantity limits per role/customer within pricing rules.
  • ⏰ Start/End Dates: Schedule when each price rule becomes active and when it stops.
  • 🖊️ Price Display Control: Replace original price on markups; strike through original price on markdowns and show the new price as special.
  • 🙈 Hide Price & Add to Cart: Hide for non-logged-in users or selected roles and show custom text and a custom button/link instead.

How Pricing Rules Work:

  • 🔼 Markup: The original price is replaced by the increased price.
  • 🔽 Markdown: The original price is shown with a strikethrough and the discounted price is displayed as the special price.

Popular Use Cases:

  • 🛍️ Wholesale vs. Retail: Offer lower prices to wholesale roles while keeping retail prices intact.
  • 🎯 Loyal Customer Tiers: Reward VIPs with custom discounts across specific categories.
  • 📚 Segmented Catalogs: Apply role-based price lists for educators, nonprofits, or partners.
  • 📈 Promos by Group: Run time-boxed role/customer promotions with min/max quantity controls.

Why Choose Role Based Pricing for WooCommerce?

  • Precision Pricing: Protect margins with granular rules by role, customer, product, and category.
  • Frictionless UX: Show only the right price to the right audience — guests see prompts, members see their deals.
  • Built for Scale: Bulk rules, CSV import/export, and variation support keep large catalogs manageable.

Deliver the right price to every shopper with Role Based Pricing for WooCommerce — flexible, targeted, and built for real-world stores.

Before you buy

Disclaimer: We are not WooCommerce / Addify or affiliated with them. This product, developed by WooCommerce / Addify and its affiliates, is released under the GPL license.

We offer accessible documentation but no license keys or product support. For automatic updates and author support, consider purchasing from WooCommerce / Addify directly.

This product comes with access to one year of file updates that can be easily managed through your WP Admin Dashboard. To download the updated file, simply access your account area. You have the flexibility to manually install the updates within the provided timeframe, ensuring that your files remain up to date.

If you have any concerns regarding this, please do not hesitate to contact us.

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