WooCommerce Social Login

Enable Social Login for Seamless Checkout and Account Creation

Any checkout process introduces leaks in your conversion funnel – tightening up those leaks increases conversion rate and improves your sales. Account creation and entering checkout information can cause these leaks, and WooCommerce Social Login can help you patch them. When a customer first visits your site, you can simplify checkout by allowing them to check out as a guest. However, this introduces friction for customers that want to purchase from your store more than once (and hopefully many of them do!). They’ll have to create yet another username and password. WooCommerce Social Login makes this process as easy and secure as possible – customers can log into your site using their Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, or Instagram accounts instead of creating a new user account credentials.

Why Use WooCommerce Social Login?

• Integrate your store’s customer accounts with Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, and Instagram ^NEW
• Offer to link accounts on the “Order Received” page for easier checkout in the future ^NEW
• Make account access and checkout easy and seamless – customers don’t need to remember another username and password
• Reduce friction for repeat purchases – customers typically stay signed into social networks, which means they stay signed into your site
• Improve security and increase trust by using social sign-on
• Over 77% of consumers prefer social login when using an eCommerce site.
• Social sign-in can therefore lead to increased conversion rates – here’s an example with over 10% increase.
• Customers prefer social sign-in for security and personalization.
• 90% of people have encountered social login before, and more than half of people use it.
• Social accounts are tied to a WordPress user account so that accounts can be accessed even if social accounts are unlinked.

Link Social Accounts to User Accounts

New user accounts that are created with social login will automatically be linked to the appropriate networks. However, existing users will also be able to connect their accounts to social networks when logging in or via the “My Account” page.

You can even invite logged in users to link their accounts after checkout for faster purchase in the future. Simply enable Social login buttons on the Thank You page.

Monitor Social Logins

You can view a new “Social Registration” when this plugin is active, which will allow you to view the number of linked user accounts for each social network:

Provide Account Management Tools

Customers will always be able to link or unlink social accounts from your site by visiting the “My Account” page:

Make Your Shopping Experience Smoother

Use WooCommerce Social Login to reduce friction when checking out or creating user accounts. Not only can users easily log into your site without remembering another set of login credentials, but they’ll be able to breeze through purchasing and checkout with their new account, and you’ll benefit from increased trust and security.