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Anchoring Through Change: Theme Canal’s Pro Membership Price Update

Published February 2024

Dear Theme Canal Community,

We hope this message finds you well and thriving in your creative endeavors. We have some important news to share regarding adjustments to our Pro Memberships. We understand that changes in pricing can be a sensitive topic, and we want to assure you that this decision was not made lightly.

Why the Price Adjustment?

Over the years, Theme Canal has been dedicated to providing our community with unparalleled access to premium WordPress themes and plugins at affordable prices. Unfortunately, the digital landscape is evolving, and we have encountered a significant increase in the prices from the outlets we source our catalog from, including Woo, YITH, CodeCanyon, and others.

In order to continue delivering the best discounts to our valued freelancers and users, we find it necessary to adjust the pricing of our Pro Memberships. This is not a step we take lightly, but it is essential for us to adapt to the changing market dynamics and maintain the high quality of service you have come to expect from Theme Canal.

Details of the Price Adjustment:

  1. Monthly Membership (Reoccurring Subscription):
    • Was $15/m, now $20/m
  2. 3 Month Membership (One-time Payment):
    • Was $35, now $40
  3. 6 Month Membership (One-time Payment):
    • Was $45, now $60
  4. Yearly Membership (Reoccurring Subscription):
    • Was $65/y, now $80/y
  5. Developer Membership (Monthly Reoccurring):
    • Was $30/m, now $35/m
  6. Lifetime Membership (One-time Payment):
    • Was $300, now $325

Ensuring Fairness for Current Reoccurring Members:

We understand that many of you are currently subscribed to and actively benefiting from our grandfathered pricing. We want to assure you that if you are already a member, your pricing will remain unchanged until you decide to cancel your subscription. However, it’s crucial to note that missed payments will be considered a cancellation, so please keep your accounts up to date to continue enjoying your existing pricing.

A First for Theme Canal: Navigating Digital Inflation:

Since our launch in 2014, Theme Canal has strived to shield our community from the impact of digital inflation. This price adjustment marks the first instance where we find it necessary to tackle these challenges directly. We want to emphasize that this decision was difficult, but it is crucial for the sustainability of Theme Canal and our commitment to offering you the best possible deals on premium WordPress themes and plugins.

Moving Forward:

We genuinely appreciate your understanding and continued support as we navigate these changes. Theme Canal remains dedicated to serving you with excellence, and we look forward to continuing our journey together. If you have any questions or concerns, please don’t hesitate to reach out to our support team.

Thank you for being an essential part of the Theme Canal community.

Warm regards,

Mikel & Theme Canal Team